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Branding Scents, Scenting Brands
An article by Jean-Baptiste Danet and Manfredi Ricca – August 2008 INTERBRAND “Those who dominate scents dominate the hearts of people,” Patrick Süskind writes in Perfume: The Story of a Murderer, his...
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Buyology: Truth and Lies About Why We Buy
By Martin Lindstrom See related Media Clips: “Branding and Neuroscience” (Source Amazon.com). Click Here. or “Branding and Religion” (Source Amazon.com). Click Here. Product Description (Amazon.com)...
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Globetrotting in Fashion
Kate Spade, a core Liz Claiborne brand, had been losing money for quite some time. When it was established in 1993, the handbag maker had decided to target 40-year-old, suburban mothers who loved...
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Fresh from the Italian Oven: Bertazzoni Brands Cooking with Style
Bertazzoni may not be a new company, but their ideas about how to best produce high-end kitchen appliances are certainly fresh! Based in Northern Italy in the town of Guastalla, this family-owned...
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How Hot Could Hot Be? Abercrombie & Fitch Models Strip in Singapore
Abercrombie & Fitch (A&F), the brand that is well loved for its American-style, cool, casual and trendy, is now aggressively expanding into Asia. Before its grand opening in Singapore, 40...
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