An article by Jean-Baptiste Danet and Manfredi Ricca – August 2008 INTERBRAND
“Those who dominate scents dominate the hearts of people,”
Patrick Süskind writes in Perfume: The Story of a Murderer, his novel set in 18th century France. But perhaps, the question really is: “Do those who dominate the hearts of people actually dominate scents?”
For the full article click here: 081101_Branding_Scents.pdf
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